We've been working with the Crafts Council on a detailed study looking at the market for craft and how this is changing in response to consumer trends.
We were commissioned in March 2010, to research the current size, value and characteristics of the contemporary craft market in England. The results support craft retailers, galleries and individual makers, in assessing the state of the complex and evolving markets within which they operate, and provide evidence of the craft sector’s economic impact from a market perspective.
There are significant shifts in consumer demand, towards value-centred products, services and experiences which meet emotional – as well as functional – needs. As markets evolve in response to recession and a changing economy, there is a need to understand how these values – and their associated behaviours – may shift and settle into new patterns of consumption relevant to contemporary craft.
Our study reports on the current characteristics of the craft market, and provides forward-facing market intelligence and a strong basis for advocacy work and future planning, as well as essential information for contemporary craft makers and suppliers of craft.
Some of the key themes from the report which can be downloaded >here were picked up by the Guardian in this article: