"The project has done more than simply categorise our customers, it has brought about a significant cultural shift." Sandra Thompson National Trust
MRS Award for Applications of Research Our joint Market Research Society Award with Red Letter Days
Our work with Red Letter Days has been recognised in the UK research industry's most prestigious awards. Beating off strong competition, Morris Hargreaves McIntyre and Red Letter Days were awarded the Market Research Society's Applications of Research Award 2010. (Read about our work together here.)
The judges said...
"Demonstrates how research drove every decision and produced tangible and measurable results. An exceptional and worthy winner."
The award was presented to Andrew McIntyre of Morris Hargreaves McIntyre and Red Letter Day's Bill Alexander at a glittering event in London's Royal Lancaster Hotel attended by staff from both organisations.
The entry also won the MRS Best Written Submission Award.
"From the title onwards, the winning submission, Five Key Insights, Eight Big Decisions. One Direct Result, was clear in what the authors ... wanted to convey to the reader. It was written in an easy style, making use of highlighting and boxes to emphasise the key points, without resorting to complex diagrams." You can see highlights from the ceremony (including Andrew and Bill collecting the awards) here.